Google’s SEO Report Card – An Insight from Matt Cutts

Google’s SEO Report Card

Google’s SEO Report Card is a project that Google commissioned in order to provide it’s product teams with ideas on how they can improve their products’ pages using simple and accepted optimizations.

Those optimizations were intended to not only help the various search engines understand the content of Google’s pages better, but also to improve the users’ experience when visiting Google’s sites.

By taking simple steps such as fixing 404s (not found error messages) and broken links or by simplifying URL choice and providing easier-to-understand titles and snippets for Google’s pages, Google believes that they can benefit both users and search engines.

From the start of the project Google also wanted to release the report card publicly so other companies and webmasters could learn from the report, which is filled with dozens of examples taken directly from Google’s products’ pages.

You can download Google’s SEO Report Card and while it may not be of use to a great number of you – I urge you to take a look as I am sure that you will find something that will offer up a little insight that you will find interesting.

The main reason I believe that Google’s SEO Report Card is worth a look at, is that it shows that even Google can do things better. SEO is all about continual improvement and as you can see even Google takes a deep dive into their pages – so why shouldn’t you?

Google’s SEO Report Card as presented by Matt Cutts

Matt Cutts provides a little detail around Google’s SEO Report Card

Let me know any thought’s that you have on Google’s SEO Report Card by leaving a comment below.

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{ 1 comment… read it below or add one }

Cade May 4, 2010: Hi Cemil,
That a great Resource that you pointed out there.
With Search Engines continually improving, it pays to maintain your site with the latest white hat practises to maintain high rankings.
Thanks!

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Google’s SEO Report Card – An Insight from Matt Cutts